Tweets and Facebook posts on Bing – UPDATE

Posted by on Oct 22, 2009 in Strategy

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The All Things Digital blog of The Wall Street Journal has just reported that Microsoft will make a stunning announcement at today’s Web 2.0 Summit. The announcement, says WSJ, is that Microsoft has signed separate non-exclusive deals with Facebook and Twitter to integrate their real-time feed of updates into Bing’s search services. If true, this is the first time that another dominant search engine will have data that won’t be available to Google. (But, with these agreements being non-exclusive there’s evidently nothing to prevent Google or even Yahoo or others from following suit.)

All Things Digital has said that it will be weeks or even months before these services will be in place on Bing, although Microsoft’s head of digital Qi Lu might provide a demo of the planned products today at the Summit.

The one limitation to these implementations is the privacy option for Facebook users. While Twitter is all public, Facebook is not. Users will have to choose to make their posts public, and WSJ has reported that Facebook will design several new tools to make that easy to do.

These Facebook/Twitter/Microsoft deals are conjectured to include payments of several million dollars to both Facebook and Twitter as well as a revenue share to both. Here’s the All Things Digital post, but check back here for updates as they develop.

UPDATE: Within hours of the Bing announcement and our first posting this, Merissa Mayer, Google VP of search products and user experience, posted to the company blog that Google is likewise collaborating with Twitter to deliver tweets in search results.

“We are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results,” posted Mayer. “We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.

With the close timing, we don’t really know which came first – the Bing or the Google.

Written by Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.