AdTaily expands from Poland to U.K.

Posted by on Jun 18, 2010 in Marketplace

Print Friendly

Part-owned by Polish media group Agora, AdTaily is a “self-service advertising solution” that has been used to serve ads on verticals for new sites and user-generated content in Poland where its ads attract around 1 billion page views a month.

It allows advertisers to create rich media ads and upload them while setting dates for publication. AdTaily takes no cut from ads placed directly on client sites but makes 30 percent on spots filled via its own network.

“User-generated content can also be hard to monetize with large advertisers because the content is not editorial and quite often the advertisers are afraid of what their ads will be next to,” explained Marcin Grodzicki, business development manager for AdTaily. “A smaller advertiser might be happier to advertise around a sub-section of a forum; it may offer less traffic but it’s a viable revenue stream.”

Written by Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.

zv7qrnb