Part-owned by Polish media group Agora, AdTaily is a “self-service advertising solution” that has been used to serve ads on verticals for new sites and user-generated content in Poland where its ads attract around 1 billion page views a month.
It allows advertisers to create rich media ads and upload them while setting dates for publication. AdTaily takes no cut from ads placed directly on client sites but makes 30 percent on spots filled via its own network.
“User-generated content can also be hard to monetize with large advertisers because the content is not editorial and quite often the advertisers are afraid of what their ads will be next to,” explained Marcin Grodzicki, business development manager for AdTaily. “A smaller advertiser might be happier to advertise around a sub-section of a forum; it may offer less traffic but it’s a viable revenue stream.”