Austria: Willhaben buys Car4you

Posted by on Jul 5, 2010 in Automotive

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Austria’s No.  1  classified platform, Willhaben.at, has acquired 100 percent of the shares in the used-cars site, Car4you.at. The price is not yet known. Together Willhaben and Car4you count more than 63,000 vehicle ads.

The two brands will remain separately and the classifieds will not simply be shared between the two. The user still decides where his ad will be published — Willhaben or Car4you. The acquisition was more a strategic step to become market leader  for used cars online.

“Wilhaben.at has the ambition to be No. 1  in all market segments. After achieving this with market places and real estate classifieds, we now done the same in the car and vehicle segment with the acquisition of Car4you,” Willhaben’s CEO Gerd Ingo Janitschek explains in a statement.

Car4you is Austria’s largest car site with 276,855 unique visitors in May 2010 (according to ÖWA). Willhaben.at is a 50-50  joint venture between Schibsted and the Austrian media company Styria Medien AG. The site had 1,212,334 unique visitors in May (ÖWA) and is one of the largest Web sites in the country.

Written by Linda Karlsson

Linda Karlsson joined the AIM Group in 2008 as a writer / analyst for the European market. She has a background in politics, IT and public relations. Since 2008, her focus has been on freelance writing and translating. She is a Swedish journalist and PR consultant with a master’s degree of political science at the University of Uppsala. In 2001, she chose Germany to become her place of residence and work. Based in Munich, she covers the classified markets of Scandinavia for Classified Intelligence Report.

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