EBay has appointed Germany’s DDB Tribal and Carat to handle its advertising and media accounts respectively in Europe.
DDB Tribal already works with the online retailer in Germany. The agency will now replace BBH on eBay’s £22m European account, with its remit extending across the UK, France and Italy.
Carat, which has been working with eBay in the UK since 2008, is the first agency to be appointed to handle its European media planning and buying account.
Read the full article by Sara Kimberley, 22 February 2011, 11:11am
