23 Feb 2011
EBay hands DDB Tribal and Carat £22m European accounts
EBay has appointed Germany’s DDB Tribal and Carat to handle its advertising and media accounts respectively in Europe.
DDB Tribal already works with the online retailer in Germany. The agency will now replace BBH on eBay’s £22m European account, with its remit extending across the UK, France and Italy.
Carat, which has been working with eBay in the UK since 2008, is the first agency to be ap