WeGoLook, safe-classifieds startup

Posted by on Apr 26, 2011 in Craigslist, Marketplace, Personals, Strategy

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The topic of safe classifieds is at the forefront of many new listing sites, and multiple online discussions. It’s an issue that ultimately shut down Craigslist’s erotic services categories, and was the catalyst behind such new sites as Safelist.com and Some365.com. Sadly, it’s what newspapers have been offering for decades, through stringent policies that oversaw each ad placed and disallowed anything that hinted of erotic services.

I say sadly, because newspapers are failing to point this out. In the midst of this safe-classified frenzy, it would behoove these traditional classified publishers to shout SAFE from their home page and classified vertical landing page rooftops.  Now there’s a new option they might consider to help do this. It’s called WeGoLook.com.

We talked to Robin Smith, one of the firm’s co-founders. The company has just teamed up with Geebo, and seeks other classified publisher affiliates as well. WeGoLook has a team of “Lookers” – independent contractors whose job it is, when hired by prospective buyers, to go out and look at items listed for sale on classified sites. Not generally hired for the couch for sale across town, or other local small ticket items, Lookers generally are the eyes and ears for buyers who are considering high-ticket items for sale in distant areas.

WeGoLook can even check out a prospective date for someone actively seeking her or his soulmate via an online dating service.

“We’ve done several of these checks for individuals,” Smith told us. ” I feel so bad for these people who are getting killed or assaulted.  And, people often don’t look like their photos at all. We take photos and check ID.”

We’ll be talking much more about WeGoLook and all it offers, as well as its new launch on Geebo, in an upcoming CIR.

Written by Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.