Canada car collab: AutoTrader.ca, Yahoo

Posted by on Jul 22, 2011 in Automotive, Strategy

Print Friendly

Here’s the announcement:

autoTRADER.caTM and Yahoo! Canada Announce Partnership

 Yahoo! Consumers to Tap Into One of  Canada’s Largest Car Inventory; Provides Used Car Sellers With Huge New Digital Audience

 TORONTO, ONTARIO–(Marketwire – July 21, 2011) - TRADER Corporation and Yahoo! Canada today announced a partnership, making autoTRADER.ca™ the official automotive partner powering the Used Car section of Yahoo! Canada Autos. Consumers can access the new site and all of the features by visiting http://yahoo.autotrader.ca/.

“We are very excited to announce this new partnership with Yahoo! Canada. Together we will connect more buyers and sellers and provide a quick, simple way for consumers to find their perfect car through our comprehensive inventory,” said VP Marketing, Normand Théberge, TRADER Corporation, “this partnership represents another step forward in our continual search for ways to extend the reach of our dealer network.”

The alliance creates a seamless user experience for autoTRADER.ca and Yahoo! consumers in Canada. Buyers will be able to find the best deals on used autos through advanced search capabilities and sellers can quickly list their vehicle for free. For the first time, private car sellers and dealers will have access to Yahoo!’s extensive audience. Consumers will now have access to a large inventory of cars, motorcycles, ATVs, RVs, trucks and boats.

“As the premier digital media company, we continue to deliver the personalized content and information that consumers crave,” said Michel Protti, country manager, Yahoo! Canada. “With our redesigned Yahoo! Autos site, we’re excited to extend autoTRADER.ca‘s car listings to millions of Yahoo! consumers across Canada, providing trusted auto and vehicle listings and delivering exceptional experiences to users, advertisers and partners.”

autoTRADER.ca™ is Canada’s leading source for new and used cars through its print and online properties. The site attracts approximately 1.5 million unique visitors monthly (source: comScore Media Metrix).

About TRADER Corporation

TRADER Corporation is a Canadian leader in print and online vertical media with over 71 publications and six websites covering the automotive and generalist verticals. Its main print brands include autoTRADER™, autoHEBDO™, Autos.ca, The Bargain Finder™ and Buy&Sell™. Its online destinations include: autoTRADER.ca™, autoHEBDO.net™, Autos.ca and BuySell.com. For more information about Trader Corporation, visit www.TRADERCorporation.com.

Written by Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.

m4s0n501