Realtor.ca maintains lead in real estate ranking

Posted by on Dec 7, 2011 in Real estate

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When it comes to real estate classified websites in Canada, there’s no beating Realtor.ca. It’s not even close. The site, which is the Canadian Real Estate Association official Internet presence, maintains a commanding lead of 25.1 percent market share, according to Hitwise’s December numbers. That’s more than four times greater than its closest competitors, RE/MAX Quebec and Duproprio.com, each of which hold just 5.5 percent of the market.

From there, market share for the remaining 18 sites on Hitwise’s top 20, drops precipitously. From ComFree.com Real Estate with just 2.7 percent to Tarasoft Matrix Login with barely one percent of the market.

Realtor.ca’s hold on the market is a far cry from the scene a few kilometers south. In the U.S., only a percentage point or two differentiate the top four sites: Zillow (number one at 7 percent in December’s Hitwise rankings), Realtor.com (6.6 percent), Yahoo Real Estate (5.5 percent) and Trulia (5.4 percent).

The full list from Canada:

1. Realtor.ca-25.1%

2. RE/MAX Quebec-5.5%

3. Duproprio.com-5.5%

4. ComFree.com-2.7%

5. Homes.point2.com-2.5%

6. Century 21 Canada -2.1%

7. Via Capitale-1.8%

8. Centris-1.8%

9. Sutton Quebec-1.8%

10. Royal LePage-1.7%

11. GeoWarehouse-1.7%

12. REALTOR Link-1.6%

13. Property Guys-1.3%

14. Sutton-1.3%

15. Zoocasa.com-1.3%

16. Trovit Canada-1.2%

17. NAS-1.2%

18. ViewIt.ca-1.1%

19. Montoit.cyberpresse.ca-1.1%

20. Tarasoft Matrix Login-1.1%

 

Written by Brian Blum

Brian Blum covers Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. With the AIM Group since 2004, he previously held the real estate and automotive beats. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He moved to Israel from the San Francisco Bay Area in 1994 and lives in Jerusalem, where he writes a popular blog about “normal” life in the Holy Land, appropriately titled “This Normal Life.”