German job search engines get thumbs-up

Posted by on May 24, 2012 in Recruitment

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By Christo Volschenk
In the ongoing “class war” between Germany’s job search engines, niche job portals and general job portals for the favor of job-seekers, job search engines gained ground in the past 12 months, say job market researchers Crosswater Systems and Profilo Rating Agency. The results of their latest popularity survey among job-seekers were released this week (full article here in German).

The biannual Crosswater/Profilo survey asks job-seekers to rate their satisfaction with German job portals and job search engines on a scale of 1 to 4 with 1 being “very satisfied” and 4 “not satisfied at all”. Two averages are calculated for all portals and search engines with more than 30 job-seeker ratings each. One average is calculated for “satisfaction level” and a second for “search quality”. Germany has more than 1,200 job portals, but only 23 generalists, 15 specialists and 9 search engines were rated by more than 30 job-seekers each (for list click below).

The first survey was conducted in 2008. The aim of the research is to identify trends and long-term changes in user-behavior and -preferences (eg. job portal functions jobseekers judge to be valuable).

The 2012 survey showed clearly that job search engines satisfy the needs of job-seekers best, with specialist, or niche portals in second place and the generalists in third place. In other words, job search engines received lower satisfaction averages than job portals.

What is more, there was a substantial gap between job search engines and generalists (table below). One example: the worst-performing job search engine (Stellenanzeigen.net), received the same satisfaction rating (1.74) as the best-performing generalist (Stellenmarkt.de). The story repeated itself with the indicator “search quality”, which also measured better for search engines than specialist portals.

Crosswater/Profilo made no attempt to explain why job search engines jumped forward in the popularity stakes in the past year. Was it simplicity of search, ease of use, site speeds, or the big number of jobs on offer which impressed job-seekers? Probably a bit of all. One thing is sure: it couldn’t have been due to the shift of job searching from PC to mobile, because none of the job search engines in the table below has apps or mobile sites. The popularity boost from that quarter is still to come!

Which portals and engines came out tops in their divisions? Among the generalists, Stepstone.de, Kalaydo.de and Jobware.de came out tops (I ignore Stellenmarkt.de, because of the low rating number). Solid performances were delivered by Meinestadt.de, Markt.de and Stellenanzeigen.de, while Xing improved it’s relative position from the previous year. 

Average the two averages (as I did), then Kalaydo turns out to be the overall No. 1 (by a short head). Kalaydo also celebrates itself as such. That is, as “Germany’s best job portal” (look here for German media statement as PDF).

Among the specialists Jobvector.de, Hotelcareer.de and Jobstairs.de put in strong performances (Yourfirm.de is ignored for the same reason). Among the search engines Kimeta.de, ICjobs.de and Jobrobot.de came tops (I ignore Jobsuma.de due to its low rating number of 32).

Click here for table in English (PDF):

Crosswater

 

Written by Christo Volschenk

Christo Volschenk joined the AIM Group as a researcher and writer in 2007. He brings more than 28 years of experience in business journalism to the team, the last 16 years focused on e-commerce. In addition to working closely with the AIM Group, Christo is also a freelance journalist and online editor. Before branching out on his own, he spent 15 years with Naspers in South Africa where he worked as journalist, economics editor and online project manager. He now spends most his day supporting the consultants of AIM Group as researcher and writer from an office in Stuttgart, Germany. His editorial focus is Europe, Middle East and Africa.

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