Big Media General losses with newspaper, DealTaker sales

Posted by on Aug 3, 2012 in Financial results, Strategy

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Media General, Inc. just filed its SEC transition report, as an update on finances in the wake of newspaper sales.  The report includes the dismal, though not-so-surprising, news that its recent property sales were at a loss. The former multimedia group is now focusing on broadcast.

In transitioning away from print, Media General sold all its newspaper properties except The Tampa (FL) Tribune, (referred to by one competitor as a “shrinking paper”)  to Berkshire Hathaway’s World Media Enterprises in April. The price was $142 million, at a Media General loss of $110 million. While still looking for a Tampa Trib buyer, MG anticipated an $18 million loss for that sale. Coupon site DealTaker.com, purchased by Media General in 2008, was sold back to its original owners for “a nominal fee,” but a loss of $4 million.

Written by Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.

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