Craig and Bucky must be gearing up for some hefty holiday shopping, as clearly ’tis the season to boost Craigslist’s revenue.
About the same time as its December 2 introduction of auto-dealer listing fees in every part of the U.S., Craigslist quietly introduced a $25 fee for each recruitment ad placed in 11 additional U.S. markets. Two of its paid markets have expanded as well.
The new fee-based markets are Baltimore; Central New Jersey; northern New Jersey; Charlotte, N.C.; Cleveland; Columbus, Ohio; Jacksonville, Fla.; Long Island, N.Y.; Nashville, Tenn.; Pittsburgh, and Raleigh, N.C. Where recruiters in Riverside, Calif., used to pay a fee, now all of the “Inland Empire” will. This adds in the cities of Ontario and San Bernardino. The paid Miami market is now expanded to all of South Florida.
This brings paid recruitment advertising markets to 39. The pattern here seems to be the addition of cities whose one-day postings roughly total 200 to 300. Without considering any new listings for the two expanded markets ads posted in the 12 new cities on Dec 3 roughly total 2,600. These would approximate new revenue of $65,000 for the 30 days they run.
Beyond the incremental dollars that Craigslist stands to gain from this, employers just might benefit as well.
Tony Wills, part-owner of a Sports Clips salon franchise in New York, had been actively hiring stylists and managers for several Long Island locations. When he began doing so a few months back those ads were free.
“We placed six or eight ads, refreshing them every two or three days,” Wills told the AIM Group. “Then … I went to refresh them and got the message that Craigslist needed my credit card — for the $25 ad charge.”
He noticed that the classification now had fewer ads, and knowing he still needed staff, placed the paid ads. He watched carefully for response, and only refreshed each once or twice in its 30-day cycle.
“Where stylists had had 100 jobs to apply to before, they now had 15,” he said. “It took away some of the noise. My response doubled and the quality of the applicants seems to have improved.”
Wills made a good point: “If the food’s not good, what do I care that I can eat all I want? What I prefer is good food.”