Users now pay with Payback points on Allegro.pl

Posted by on Feb 17, 2014 in Marketplace, Poland

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Allegro.pl, Poland’s largest e-commerce site, and the loyalty scheme Payback signed a special cooperation agreement, introducing a new way to calculate Payback points for purchases on Allegro.pl, as well as the possibility to pay with Payback points for transactions on the site.

Until now users could collect Payback points by simply providing their Payback card details at the end of each transaction on Allegro.pl. So, the points ended up on their Payback accounts. Now, to collect Payback points from purchases on Allegro.pl, you have to first visit Allegro.payback.pl before you buy on Allegro.pl.

Collected points can be exchanged for prepaid cards in denominations of 30, 50, 100, 200 Polish zloty (respectively: $9.90, $16.50, $33 and $66 U.S.), which are available in the section “Receive Awards” on www2.payback.pl. You can pay with the card on Allegro.pl for purchases with the same value as the card, or, when purchases are worth more than the card’s value, you can recharge your card by transferring an appropriate amount of money to the given bank account.

The new rules for collecting Payback points for purchases on Allegro.pl is supported by a special promotion, which runs until end-February. With the promotion, everyone gets three times as many points for all they buy on Allegro.pl.

The new rules were developed by Allegro.pl together with Loyalty Partner Poland (the Payback operator in Poland).

Allegro.pl is part of the Allegro Group, which belongs to MIH Internet Europe. In turn, MIH is a subsidiary of South Africa-based media group Naspers. Allegro Group is the most popular e-commerce service in Poland. Its 13.5 million real users generate four billion page views each month. These results give the Allegro Group a 63.9 percent share of the Polish e-commerce market (source: PBI/Gemius, 11/2013).

Written by Andrzej Sowula