In June last year Ricardo.ch, the leading Swiss auction and fixed-price platform owned by Naspers, added “instant selling” to its offer by partnering with Swiss recommerce player Recommerce AG. It built a dedicated section for “instant selling” on Ricardo (here) and has since sent all “instant sellers” to Recommerce for processing.
Read our comprehensive report on that move here.
Today Ringier, Switzerland’s biggest media group, and venture capital firm b-to-v Partners announced they have invested an undisclosed amount in Recommerce AG for a 20-percent stake between them. Recommerce AG operates the sites Verkaufen.ch, Vendre.ch und Vendere.ch.
A Ricardo spokesman said the Ringier move should not be interpreted as a cooperation between Ringier and Ricardo. The latter wasn’t involved in Recommerce AG other than to simply pass leads on to Recommerce AG in exchange for a fee. In addition, Verkaufen.ch sells from a shop on Ricardo (here).
Ringier benefits indirectly from the working relationship between Ricardo Group and Recommerce AG.
Ringier said Recommerce AG was a media-for-equity deal – the first time the company had involved itself with young companies in this way. Different titles in the Ringier group will contribute space and time for Recommerce advertising and marketing activities in exchange for equity in Recommerce.
It was not clear from the media release how much of the 20 percent Ringier acquired, and what part of Ringier’s stake will be paid for in kind (advertising space).