Ringier and Naspers pull on same string in Switzerland

Posted by on Apr 10, 2014 in Articles, Recommerce, Strategy

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In June last year Ricardo.ch, the leading Swiss auction and fixed-price platform owned by Naspers, added “instant selling” to its offer by partnering with Swiss recommerce player Recommerce AG. It built a dedicated section for “instant selling” on Ricardo (here) and has since sent all “instant sellers” to Recommerce for processing.

Read our comprehensive report on that move here.

Today Ringier, Switzerland’s biggest media group, and venture capital firm b-to-v Partners announced they have invested an undisclosed amount in Recommerce AG for a 20-percent stake between them. Recommerce AG operates the sites Verkaufen.ch, Vendre.ch und Vendere.ch.

A Ricardo spokesman said the Ringier move should not be interpreted as a cooperation between Ringier and Ricardo. The latter wasn’t involved in Recommerce AG other than to simply pass leads on to Recommerce AG in exchange for a fee. In addition, Verkaufen.ch sells from a shop on Ricardo (here).

Ringier benefits indirectly from the working relationship between Ricardo Group and Recommerce AG.

Ringier said Recommerce AG was a media-for-equity deal – the first time the company had involved itself with young companies in this way. Different titles in the Ringier group will contribute space and time for Recommerce advertising and marketing activities in exchange for equity in Recommerce.

It was not clear from the media release how much of the 20 percent Ringier acquired, and what part of Ringier’s stake will be paid for in kind (advertising space).

Christo Volschenk

Written by Christo Volschenk

Christo Volschenk joined the AIM Group as a researcher and writer in 2007. He brings more than 28 years of experience in business journalism to the team, the last 16 years focused on e-commerce. In addition to working closely with the AIM Group, Christo is also a freelance journalist and online editor. Before branching out on his own, he spent 15 years with Naspers in South Africa where he worked as journalist, economics editor and online project manager. He now spends most his day supporting the consultants of AIM Group as researcher and writer from an office in Stuttgart, Germany. His editorial focus is Europe, Middle East and Africa.

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