AIMGroup

Realtor.com: Millennials buying homes

While CoStar Group CEO Andy Florance claims that millennials are more interested in renting than buying, Realtor.com disagrees.  (For more on our conversation with CoStar executives, see our upcoming Real Estate Advertising annual report.)  A recent existing-home sales report by the National Association of Realtors (NAR) revealed that first-time home buyers represented 32 percent of all sales,...

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Realtor.com, Airbnb team up

An update of our June 24 post…. The new collaboration of Airbnb and Realtor.com is probably a greater bonus for Airbnb than Realtor.com, as the veteran private-property rental site has been fighting hotel-fee and regulation battles in several locales. Along with expanding its marketing, this team-up might well lend it a greater air of legitimacy. Perhaps it provides a way around local...

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Realogy honors real estate innovators

While mobile app Avenue, winner of the 2015 Realogy FWD Innovation Summit, is clever indeed, the other startup contenders at this annual fete also point to the changing world of real estate. The target audience for many was the real estate agent – to help them engage with their clients, or generate leads. For shoppers there were finance and home-history tools. Clearly, real estate...

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Real estate crowdfunder lands $15M

EndVest Launches Global Real Estate Crowdfunding Platform NEW YORK, NY–(Marketwired – June 23, 2015) – ENDVEST, a real estate investment and crowdfunding platform, officially launched last week. The founding partners, a New York-based team with a combined eight decades of real estate experience, aim to revolutionize the process of global real estate investment. U.S....

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Zillow debuts paid rental ads

Zillow Group just introduced Zillow Rent Connect, a three-choice group of online rental advertising options for property managers. Targeting apartment communities rather than private owners of individual properties, Rent Connect clearly takes on CoStar Group’s Apartments.com, and its video and photo-focused site revamp. The three advertising choices: Special Offer – highlights a...

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