AIMGroup

DeCicco leaving RealMatch for new role

Amy DeCicco, manager of partner marketing programs for RealMatch, is outta there as of Friday. She’ll become director of marketing for Sentinel Data Centers, which builds owns and operates data centers, or “wholesale co-location.” DeCicco has been with RealMatch for almost two years, handling various marketing functions including the company’s annual RealMatch Innovation Summit...

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AutoTrader.ca rolls with new ad agency

Co-op Advertising of Toronto is the new ad agency, or “communications agency partner,” for AutoTrader.ca. “Co-op has been tasked with evolving the AutoTrader.ca brand positioning and applying a fresh creative lens to Canada’s  No. 1 automotive marketplace,” Trader Corp., parent company of AutoTrader.ca, said in its news release. AutoTrader.ca launched a national television ad...

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OLX to start offering upsells in India

OLX in India plans to begin charging for some ads this year, after nine years of offering only free ads. Amarjit Batra Singh, CEO of the Naspers-owned website, disclosed plans to offer paid upgrades, sometimes referred to as “top-ups” in the industry. Advertisers will be charged to move their free ads to the top of the list. Singh did not disclose the amount of the fees, but said they would...

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Digital lifts print doldrums Down Under

Digital sales have helped soothe the sting, as newspaper and print circulation continued to slide in the latest figures from the Audited Media Association of Australia (AMAA), with print down 8.49 percent in the three months to December 2014, the last in a string of five consecutive audits showing losses in hard copy circulation. At the same time digital sales as part of total masthead sales...

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Fairfax Media banks on agents

As predicted Fairfax Media has embraced the successful agent equity model of its new acquisition, Metro Media Publishing, rolling out a new classifieds advertising business on a national basis. According to media reports, the first states which are up for agent incorporation to the business are NSW and Queensland. Fairfax bought MMP in January for $56 million (AUD$72million), finalizing a...

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