Sources tell us Tribune Interactive is getting shaken up under new chief Marc Chase.

 In effect, control of Tribune properties’ interactive strategies is shifting from local to central, under T.I.

Part of the realignment involves elimination of the “general manager, interactive” positions at Tribune’s local properties, which reported to the local publisher. Local publishers will now have dotted-line relationships to the interactive staffs in their markets.

The memo below, distributed yesterday, outlines some of the moves in the content area. Sales and revenue programs presumably will be outlined next.

Tribune Communications [mailto:TribuneCommunications@Tribune.com]
Sent: Tuesday, September 02, 2008 10:28 AM
Subject: Message from Marc Chase/TI’s Content Team

Today we are announcing several changes to the Tribune Interactive content
team.

* Rob Barrett, formerly Senior Vice President & General Manager,
Interactive at the LA Times, will serve as “EVP of Programming” for Tribune
Interactive based in L.A.
* Julie Anderson, formerly Vice President of Interactive for the
Orlando Sentinel, will serve as “VP of Content Integration”
* Tom Davidson will serve as “VP of Content” for Baltimore, Hartford,
Allentown and Hampton Roads
* Andy Friedman will continue in his role as “VP of Content” for
Central
* We welcome Jeff Kapugi to Tribune, who will serve as “VP of Content”
in Chicago
* Jeff Levine will serve as “VP of Content and Marketing” for South
Florida and Orlando

These promotions will strengthen and unify our efforts to manage, share and
deliver all forms of content across our network of sites.

Please join me in congratulating Rob, Julie, Tom, Andy, Jeff and Jeff on
their new duties.

Marc