Oodle powering Canwest properties’ classifieds
Ad aggregator-indexer Oodle will soon be powering all of Canwest’s general classifieds, providing a seamless platform across the media giant’s properties, which include newspapers such as National Post and The Vancouver Sun, major portal Canada.com, entertainment site Dose.ca and GoLocal directories.
The deal gives consumers and advertisers a reach that stretches across Canada in a single interface. And while it doesn’t provide the platform technology, Oodle also indexes Canwest’s auto site, Driving.ca, property portal HouseHunting.ca and recruitment site Working.com.
“What Oodle and Canwest can do together is deliver the best of everything Canadians are looking for in a classified-search experience,” said Graham Moysey, SVP and GM of Canwest Publishing, Digital Media. “This brings together the Canwest advantage both for consumers looking for local listings and advertisers that want to talk to them directly.”
Several sites are already live:
– Times Colonist in Victoria(http://victoriatimescolonist.oodle.com )
– The Vancouver Sun (http://vancouversun.oodle.com )
– The Province in Vancouver (http://vancouverprovince.oodle.com )
– Calgary Herald (http://calgaryherald.oodle.com )
– Edmonton Journal (http://edmontonjournal.oodle.com )
– The Star Phoenix in Saskatoon (http://saskatoonstarphoenix.oodle.com )
– Leader Post in Regina (http://reginaleaderpost.oodle.com )
– The Gazette in Montreal (http://montrealgazette.oodle.com )
– Ottawa Citizen (http://ottawacitizen.oodle.com )
– The Windsor Star (http://windsorstar.oodle.com )and
– Canada.com (http://canadaclassifieds.oodle.com.
National Post’s platform is live, but not yet linked. Dose.ca’s site will be up soon.
“We are thrilled to be working with Canwest to bring together its depth of local listings in an even better way for both consumers and advertisers,” said Craig Donato, CEO of Oodle. “Canada.com visitors will also benefit from the extensive Oodle.com network with their free ads now automatically posted to our partner sites including Lycos, Local.com and MySpace.”
Canwest Global Communications Corp. is Canada’s largest media company and largest publisher of paid English-language daily papers. It also owns the Global Television Network and owns (or holds substantial interests) in conventional television, out-of-home advertising, specialty cable channels, web sites and radio stations and networks in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the U.K. and the U.S.
