The latest user numbers from GuardianJobs.co.uk show 69 percent year on year growth. In October 2008 the site had 1.1 million unique users according to HBX October 2008. The monthly average number of users was 1.1 million in 2008 compared to 0.7 million in 2007 (HBX Jan 07 – Oct 08).

Laurence Moor, Online Recruitment Planner at Guardian News and Media said: “The main differentiator between us and our competitors is the quality of our audience. 74 percent of our users have a degree or higher – this proportion is much higher than the main U.K. generalist sites (Reed.co.uk, Monster.co.uk, Fish4jobs.co.uk and Totaljobs.com). It’s also higher than our newspaper websites competitors, Jobs.telegraph.co.uk and Timesonline.co.uk/jobs”.

The pool of more than 10 million U.K. passive jobseekers is also considered as an important success factor. The roles are served across the entire Guardian.co.uk network of sites. Roles are served contextually, so for example media jobs appear on Mediaguardian.co.uk pages and so on. “No other site can offer this massive audience, and with our behavioural targeting technology, we can effectively target small niche audiences of passives from this pool.”

Earlier this year Guardian Jobs won the Best Technical Innovation Award at Onrec Awards and last week the site won a NORA for the second year running in the category Best Online Recruitment Section by a Consumer Publication.