One reason for Zillow’s job cuts: dropping brokerage licenses
Why did Zillow lay off 25 percent of its staff in October (as we reported here)? A partial answer may be that the company has decided to relinquish its brokerage licenses in all but two U.S. states, thus cutting at least one cost center.
Zillow spokesperson Amy Bohutinsky acknowledged that dropping the brokerages was a cost-cutting measure, but also a strategic decision.
“We’ve come to a place where there is broad acceptance of Zillow in the industry and of our business model,” Bohutinsky said. “We don’t feel we need these licenses because we have zero intention of brokering transactions.”
The company has long maintained that it obtained brokerage licenses in most U.S. states as a legal precaution to protect its ability to publish real estate-related information. CEO Rich Barton, writing on the company’s blog last year, called the licenses a “belt and suspenders” measure.
The brokerage licenses had fueled considerable speculation over the last two years that Zillow planned eventually to get into the business of brokering home sales. Those rumors now can be effectively put to rest.
Comments are closed.
Search...
Latin America report …
Digital classifieds are growing in Latin America -- a mixed landscape of traditional media companies and intercontinental giants that are finding new opportunities.
The 64-page report, for sale here, is a compilation of analyses our clients have already received as recipients of Classified Intelligence Report.
(Clients can receive a copy for free -- just drop us a line.)
Gentle reminder…
Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.
Not a client yet? Drop us a line about becoming one.
Categories
Archives …
- New Study Names Edmunds.com Most Popular Car Dealer Review Site
- HomeZada Integrates to Pinterest for DIY Projects
- Contact At Once! Dealer Chat Software Now Available to DealerRater Certified Dealer Partners
- United States:
- Vizu Moves into Social Media Ad Success Measurement
- McClatchy Names Elaine Lintecum As Vice President, Finance And Chief Financial Officer And Announces Other Leadership Changes
- United States:AutoTrader.com Announces New Leadership at VinSolutions
- Grenlist.com is a “Classifieds Community”, with environmental integrity! Every aspect of the site, has been created by the people, for the people!
- Canoe.ca publisher Quebecor reports Q1 2012 results
- Yellow Media Reports $3 Billion Quarterly Loss
