One reason for Zillow’s job cuts: dropping brokerage licenses
Why did Zillow lay off 25 percent of its staff in October (as we reported here)? A partial answer may be that the company has decided to relinquish its brokerage licenses in all but two U.S. states, thus cutting at least one cost center.
Zillow spokesperson Amy Bohutinsky acknowledged that dropping the brokerages was a cost-cutting measure, but also a strategic decision.
“We’ve come to a place where there is broad acceptance of Zillow in the industry and of our business model,” Bohutinsky said. “We don’t feel we need these licenses because we have zero intention of brokering transactions.”
The company has long maintained that it obtained brokerage licenses in most U.S. states as a legal precaution to protect its ability to publish real estate-related information. CEO Rich Barton, writing on the company’s blog last year, called the licenses a “belt and suspenders” measure.
The brokerage licenses had fueled considerable speculation over the last two years that Zillow planned eventually to get into the business of brokering home sales. Those rumors now can be effectively put to rest.
Comments are closed.
Search...
Gentle reminder…
Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.
Not a client yet? Drop us a line about becoming one.
Categories
Archives …
- Canada:Yellow Media Inc. Reports 2011 Fourth-Quarter and Full Year Financial Results
- Scripps Networks Interactive Reports Double-Digit Revenue Growth in the Fourth Quarter
- ClassifiedAds.com Names Jim Nutt its Vice President of Engineering
- Move, Inc. Announces Fourth Quarter 2011 Financial Results
- MOVE, INC. APPOINTS CHIEF TECHNOLOGY OFFICER
- New Research Helps Consumers Identify Women-Friendly Dealerships
- MMA Makes It Easier to Buy and Sell Mobile Ads
- Apartments.com Offers Tips for Living Together this Valentine’s Day
- Telstra delivers revenue, profit and customer growth; guidance confirmed
- Groupon Announces Fourth Quarter 2011 Results
