IAC CitySearch launches first major redesign in 10 years
IAC’s local online guide CitySearch has launched its first major redesign in nearly a decade. The move is aimed at competing with more aggressive newcomers like Yelp. The revised site tried to strike a balance between user-generated reviews and its own editorial reviews.
CitySearch is now in beta (see http://beta.citysearch.com/ – the old site automatically redirects here) and has added new social features such as classifying reviews by members, as well as more detailed search functionality (there are 140 local city guides covering some 75,000 cities and neighborhoods).
Perhaps most interesting, CitySearch now is integrated with Facebook so that you can import your Facebook friends and automatically post stories you write in CitySearch to your Facebook wall which can be shared with your Facebook friends.
Recognizing the power of the iPhone, CitySearch also has a new mobile version – see http://m.citysearch.com/.
Local service provider reviews are taken from InsiderPages which CitySearch bought last year. InsiderPage will live on as a separate brand.
IAC in its Q2 08 earnings call said that CitySearch was to do over $100 million revenue in 2009. With the economy in the dumps, the company may not make those numbers, but we’ll certainly be watching.
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