U.K.- Internet news more trusted than newspapers, TV

Following up our coverage on the Pew report that the Internet has surpassed newspapers as the leading source of national and international news in the U.S., here comes a study from the U.K. with even more revelations.

According to research from TNS, online news sites are now second only to recommendations from friends as U.K. resident’s primary trusted source of information.

Specifically: Online news is “highly trusted” by 40 percent of those polled while 45 percent said they relied most on recommendations from friends.

In addition, 75 percent of respondents said that they had “looked up the news” when asked what they had done online in the last month.

TV news came in third on the trust index at 38 percent. Newspapers got the lowest score in the U.K. Only 23 percent of respondents said they “highly trusted” newspapers. By contrast, even Wikipedia rated higher as a trusted source at 24 percent.

Suprisingly, blogs however are at the bottom of the barrel – just 6 percent of Brits said they “highly trusted” a private blog.

TNS interviewed 2,500 people in the U.K. for the study.

The full report as a PDF download is here.

  • Share/Bookmark

Comments are closed.

Latin America report …

Digital classifieds are growing in Latin America -- a mixed landscape of traditional media companies and intercontinental giants that are finding new opportunities.

The 64-page report, for sale here, is a compilation of analyses our clients have already received as recipients of Classified Intelligence Report.

(Clients can receive a copy for free -- just drop us a line.)

Gentle reminder…

Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.

Not a client yet? Drop us a line about becoming one.

Categories

Archives …

AIMGroup.com/jobs


eBay Classifieds Group
is hiring! See all jobs

Find media jobs!

Search for jobs in classifieds, ad sales, editorial, marketing, publishing, broadcasting, new media and more. Post your resume, get alerts and save searches!

Search listings' text for these words:

Search job titles for these words:

Employers start here.

E-mail newsletter (free!)




* = required field