U.K.- Internet news more trusted than newspapers, TV
Following up our coverage on the Pew report that the Internet has surpassed newspapers as the leading source of national and international news in the U.S., here comes a study from the U.K. with even more revelations.
According to research from TNS, online news sites are now second only to recommendations from friends as U.K. resident’s primary trusted source of information.
Specifically: Online news is “highly trusted” by 40 percent of those polled while 45 percent said they relied most on recommendations from friends.
In addition, 75 percent of respondents said that they had “looked up the news” when asked what they had done online in the last month.
TV news came in third on the trust index at 38 percent. Newspapers got the lowest score in the U.K. Only 23 percent of respondents said they “highly trusted” newspapers. By contrast, even Wikipedia rated higher as a trusted source at 24 percent.
Suprisingly, blogs however are at the bottom of the barrel – just 6 percent of Brits said they “highly trusted” a private blog.
TNS interviewed 2,500 people in the U.K. for the study.
The full report as a PDF download is here.
