The first social media vanity press?
As we’ve written about here on AIMGroup.com, Twitter is a great tool for both researching and broadcasting news of all sorts, from the mundane to the highly technical. Now a former chief sub-editor of The Scottish Sun has launched a “Twitter newspaper.”
The idea behind “The All Tweet Journal” is to take one story and feature it in a PDF that has a newspaper look and feel. The stories will be bylined by the author’s Twitter ID – i.e., @brianblum. The newspaper is coming out weekly for now with plans to go daily later this month.
“We want Twitterers to tell us their big news – they may have landed a big contract, developed new software, launched a new Web site or product…that they would like to share with fellow Twitterers – and we will publish it,” explained site founder James McIvor.
The one-page paper features a single story, picture and advertisement (if available). McIvor hopes this minimalist approach will attract advertisers.
Frankly, the concept makes no sense to us whatsoever. Twitter is immediate and moves at a frenetic pace. Freezing that into a weekly loses the whole point.
And then there’s the business model. Beyond advertising, McIvor hopes that people will buy a print edition for £5. “We expect people will buy the paper that they appear in,” McIver said.
Maybe he’s on to something after all – the first social media vanity press.
You can see a one-page demo on the site’s home page: http://thealltweetjournal.wordpress.com/
