HGTV’s FrontDoor adds “Cool Houses Daily”
HGTV’s real estate portal FrontDoor.com, which is promoted to HGTV’s 5 million monthly uniques, has added a catchy new marketing feature. Cool Houses Daily highlights the funkiest and most unique homes for sale across the U.S.
The homes we saw when we checked out the site were more over the top luxurious than wacky. But hey, if it drives more traffic, why not?
The Cool Houses Daily section is on FrontDoor’s home page and homes are displayed for two weeks. Cool homes are also promoted through FrontDoor’s weekly newsletter which goes out to 400,000 readers.
The best reason for the feature, though? It makes for great tweets. The cool homes are sent out through both Twitter and Facebook.
Realtors can submit their listings and FrontDoor’s editors pick the homes to showcase.
FrontDoor.com has some 3.6 million for sale real estate listings.
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