Pew: U.S. online classifieds use doubles since 2005

The use of online classifieds has more than doubled in the U.S. in the last four years, according to a study out today by Pew Internet & American Life Studies.

Almost half of U.S. Internet users (49 percent) reported they’ve used online classifieds, compared with the 22 percent that reported using classifieds in 2005. The Pew study pointed to free-ad sites, notably Craigslist, as being the catalyst for the growth. On any given day, 9 percent of the U.S. Internet population uses classifieds, compared with 4 percent reporting four years ago.

The report pointed out that as free-ad sites ascend, newspaper classified revenues plummeted to about $9.9 billion in 2008 — almost half the revenues of 2005.

“The figures also underscore the growing social role of online classifieds,” the report said, noting public pressure on Craigslist to clean up erotic-services ads. In March, Craigslist recorded 58.3 million unique visitors, up 7 percent from February.

While the Pew report didn’t overtly blame Craigslist for the demise of newspaper classifieds, CNet’s coverage of the Pew report did, in a news report titled: Pew Center illustrates how Craigslist is killing newspapers.

 

 

 

  • Share/Bookmark

Comments are closed.

Latin America report …

Digital classifieds are growing in Latin America -- a mixed landscape of traditional media companies and intercontinental giants that are finding new opportunities.

The 64-page report, for sale here, is a compilation of analyses our clients have already received as recipients of Classified Intelligence Report.

(Clients can receive a copy for free -- just drop us a line.)

Gentle reminder…

Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.

Not a client yet? Drop us a line about becoming one.

Categories

Archives …

AIMGroup.com/jobs


eBay Classifieds Group
is hiring! See all jobs

Find media jobs!

Search for jobs in classifieds, ad sales, editorial, marketing, publishing, broadcasting, new media and more. Post your resume, get alerts and save searches!

Search listings' text for these words:

Search job titles for these words:

Employers start here.

E-mail newsletter (free!)




* = required field