Primedia will begin using RealtyTrac’s foreclosure content.

Primedia is most widely known for its widely distributed apartment guides across the U.S. and runs ApartmentGuide.com, RentalHouses.com and Rentals.com, the latter of which has a foreclosures section. It also prints a new-home guide in many markets and runs companion Web site NewHomeGuide.com, as well as AmericanHomeGuides.com, which besides new construction has a searchable list of foreclosure properties.

Primedia SVP Arlene Mayfield said that consumer interest in foreclosures was “on the rise as consumers continue to consider and evaluate them as potential investment opportunities.”

She said that visits to AmericanHomeGuide’s foreclosure section nearly tripled in Q1, while foreclosures on Rentals.com jumped 72 percent in the same quarter.

RealtyTrac Inc. has about 1.5 million foreclosure listings U.S.-wide, roughly half what the company estimates to be actual number of foreclosures.