Google has launched a new service – Google Web Elements – that allows publishers to embed branded versions of the most popular Google products, such as Calendars, Maps, Google News, YouTube Video News, Presentations, Spreadsheets and Google Conversations, directly into their Web pages.

What this means for publishers can be seen on Google’s Web elements page where content from The New York Times is featured in both the News and YouTube News channels. Publishers can embed that data in their Web sites where it’s branded with The New York Times “T” symbol, a more attractive option than simply displaying a YouTube video that has no indication of its original source before the clip is played. There’s also a “Google Web Elements” link along the bottom of the box.

For now, there’s no advertising embedded in the Web Elements features.

Is Google’s new program a response against recent complaints by newspapers that Google News aggregates their content without attribution? Even so, it’s a powerful new way to increase brand awareness beyond the publisher’s Web site.

Google presented the new Web Elements feature in San Francisco at last week’s Google I/O conference.