What does the third generation of Apple’s iPhone mean to professionals in the classified advertising business? Two features stood out for us.

Built-in video with wireless upload will make it much easier for Realtors, automotive dealers and merchandisers of all kinds to shoot quick motion video with one-button posting to YouTube and other video services.

The new iPhone also includes built-in video editing software – you can trim start and end points and add some simple effects. The point is you don’t have to transfer your video to a laptop to edit then post from there.

With the top line iPhone now sporting 32 GB of storage, there should be plenty to handle most quick video needs.

Wireless video uploading is something we expect to see across all new smartphones as well as dedicated video cameras like the Flip Mino. In the meantime, Apple is first out of the gate.

The second new feature that caught our eye was the built in compass. What this means is that when you’re looking at a map on the iPhone, as you turn the screen, the map turns with you so you can see exactly where you are. For real estate applications – like Zillow’s new app – the compass will make it that much easier to navigate to properties or open houses you might be interested in.

There are some other goodies we liked – a 3-megapixel camera, voice control, and of course double the speed of the previous generation. The new 3.0 operating system finally supports cut and paste and has better cross-phone search functionality.