New Zillow widget: how low will it go
In a down economy, water cooler speculation runs rampant over when we’ll hit bottom. Zillow is capitalizing on this American fascination (or frustration) by releasing a free widget that polls users on whether they believe the market has gone as low as it can go.
The widget is designed to increase engagement on third party Web sites. Of course, with Zillow co-branding, it’s also a great marketing tool. Users who click through to Zillow will also see the information and photo of the site or individual hosting the poll at the top of the screen.
All poll results are shared across all installations, and the results are updated dynamically.
