Zillow “expands” showcase ads
Zillow has upgraded its Showcase Ads to “expand” when you roll your mouse over them. It’s a standard display ad trick, but it’s new to Zillow. Expanding the add shows more content and can include a contact form for the Realtor. Clicking on the ad takes the visitor to the Realtor’s Web site. There’s no extra cost for the new ad format.
The Sellius blog is less than enamored with the expandable ad units. They cover up existing listings on the page, blogger Joseph Ferrara notes. He’d rather the ads appear over non-listings content.
Trulia also uses expandable ads.
- United States:
- Vizu Moves into Social Media Ad Success Measurement
- McClatchy Names Elaine Lintecum As Vice President, Finance And Chief Financial Officer And Announces Other Leadership Changes
- United States:AutoTrader.com Announces New Leadership at VinSolutions
- Grenlist.com is a “Classifieds Community”, with environmental integrity! Every aspect of the site, has been created by the people, for the people!
- Canoe.ca publisher Quebecor reports Q1 2012 results
- Yellow Media Reports $3 Billion Quarterly Loss
- Zillow Introduces Zillow Partnership Platform
- HomeFinder.com Launches 2012 Agent Makeover Sweepstakes
- Quick Response Codes made available for Classified Liners with AdPerfect Classified Advertising Solution Release 2.9
