Wheels.ca, the online automotive vertical for Torstar’s Metroland community newspapers, has taken on a new look, and many new features.

Buyers can now scan thousands of dealer listings then refine their search close to home using the site’s customizable proximity search criteria. The site’s enhanced search tools enable those looking for a car to zero in on their individual choices – from a broad overview of dealer vehicles plus those posted free on the site by private sellers.

These private sellers can upload up to eight photos; inputting their VIN number, they can also automatically populate all of the vehicle’s features. Searches can be done by vehicle category – family car, sports car, SUV, crossover, and so forth – or by make, model, or year. Users can customize price range and simultaneously compare multiple makes and models.  

Wheels.ca also offers automotive content and vehicle reviews by Canadian automotive experts. Special tabs divide up environmental news, consumer information, motorcycles, auto shows and even motorsport – everything from new cars to tires, oil and road manners.

“We asked car buyers what they wanted and designed the new Wheels.ca to meet their needs,” says Cam Milne, director of digital automotive with Digital Media Group, a division of Metroland Media Group, in the announcement.