The AIM Group will offer launch support and training to Wave2 Media Solutions clients who purchase the iPublish AdPortal industry leading self-service ad creation system.

The launch support program will help new Wave2 Media Solutions clients market the self-service option, target potential accounts, set up procedures and pricing, and help drive sales and acquire new advertisers.

“The sales and interactive media experience offered by the AIM Group will help our customers see a quicker return on their investment once they’ve deployed AdPortal,” said Brian Gorman, vice president of sales for Wave2 Media Solutions LLC. “The launch support program will help them maximize our industry leading solution for creating advertisements.”

AIM Group will offer several levels of customized launch support, ranging from a one-day series of meetings with key executives and managers to a full week of training with sales executives and special “kick-off” presentations for advertisers. The program will also introduce clients to the best practices of companies already using iPublish AdPortal.

“Allowing advertisers to create and submit their own ads helps newspapers grow their advertiser base as well as revenue,” said Peter M. Zollman, founding principal of the AIM Group. “But it’s important to create a good experience for advertisers by keeping the process simple and by making sure real people are available to help and follow-up.”

The launch support program is an option being presented to purchasers of iPublish AdPortal, and Wave2 Media Solutions is providing information about it to all of its prospective customers.

The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. 

Wave2 Media Solutions opened a US office in October, 2006 to bring its leading self-service advertising solutions to the US newspaper market. Founded in the UK in 2004 it has quickly taken a leading position in both markets for self-service advertising. Wave2 is Adobe System’s leading developer of InDesign Server solutions in the newspaper market worldwide.

Wave2′s iPublish AdPortal is the only self-service solution available today that supports print and on-line ads as an integrated system. For Wave2′s hundreds of customers, AdPortal has become their central platform in reaching their goals to decrease the cost of sales and find new advertisers. Wave2′s AdPortal has become the standard self-service platform at Gannett, Media News Group, Freedom, Hearst and other leading publishers in the US and UK.