Global ad agency Euro RSCG 4D New York, the newly-appointed digital agency for retailer LaCoste, just debuted the first entirely digital U.S. campaign for the sportswear retailer. The “Momentum” holiday-season campaign to sell its luxury products will run through late December, reported MediaPost.

The campaign includes banner advertising, streaming video and engagement ads targeting young professionals.  Ads will appear on Facebook, Hulu, Pandora and several Conde Nast properties. Lacoste will also market via Polyvore, a user-generated fashion magazine. Users will help build Lacoste looks as part of the Polyvore ad campaign. LacosteMomentum.com, featuring the retailer’s products as well as music, will anchor the campaign. On LaCoste Momentum users customize their experience while they make their purchases. They can locate nearby stores, link to various e-commerce-enabled sites and network with other users.

“The Lacoste brand is youthful and bold, and we wanted to make sure our effort reflected that character,” Jeff Brooks, CEO of Euro RSCG 4D, told MediaPost. “By merging e-commerce functionality with customized music and social networking, we believe we have accomplished that.”

The:House, an in-house Euro RSCG music label, found the songs and musicians for the Lacoste campaign. Dan Black will perform “Pump My Pumps”, and Esser’s “Satisfied” will play as well. The music will be carried throughout the entire campaign, playing in Lacoste stores and on Pandora radio station, branded to Lacoste Momentum.

Euro RSCG 4D New York is also the creative digital agency for Volvo Cars of North America.