Oodle is launching Oodle Pro today, a self-serve tool that local advertisers can use to bulk upload free listings on Facebook, MySpace, AOL, Google Base and about 200 other sites on the Oodle network. Initially, it rolls out to Realtors but services to car dealers and recruiters are in the works. And as the TV pitchman says: Wait. There’s more.

– If listings are in a feed – think Realtors, brokerages, MLSs, car dealers, retailers and even recruiters – the uploads can be programmed automatically and even tweet the newest updates via the advertiser’s Twitter account.

– If the advertisers maintain a social presence on Facebook and MySpace, the listings – in Oodle-powered marketplaces on those sites – can be linked to advertisers’ profiles, making classifieds a much more social experience.

– And on Facebook, the listings feed  - including photos, VR walkabouts, videos, whatever happens to be in the feed — can be pulled into directly into advertisers’ profile pages via an Oodle-built widget. It could potentially change Facebook’s basic nature, making business profiles much less like “fan pages” and much more “storefront.”

– Real-time reporting is built-in. Advertisers not only get page views, clicks and leads, but how many times their listings were commented on or shared. For businesses built on word-of-mouth and reputation, that has tremendous potential.

And, as the pitchman would also say, all for the low, low price of $14.95 a month.

So what’s the catch?  Well, the pieces aren’t quite ready for car dealers and recruiters. They’ll have to wait. Oodle is initially rolling Oodle Pro out to individual real estate agents. It’s still putting together its bulk discount package for brokerages.

But Oodle is rolling it out in a pretty big way, having put together a deal with Realogy Corporation to make it available to Realtors across its network of companies, including Century 21, Coldwell Banker, ERA, NRT, Better Homes and Gardens Real Estate and others – touching potentially about 270,000 agents. And all an agent has to do is give Oodle his or her agent ID.

And with an estimated 300,000 agents already on Facebook, the uptake could be huge.

“I’m under no delusion that this is an ‘if-you-build-it-they-will-come’ -type product,” Oodle CEO Craig Donato told us. “We’re actually gearing up to so some marketing … doing marketing vertical by vertical and slowly ramping it up.”

That’s typical Donato and typical Oodle: quiet and low-key about juggernaut success. In less than five years since launch, Oodle has added more than 80,000 Web sites to its classified index – often doing a better job of presentation than the originating sites it points back to. And it’s cut some very sweet deals, powering classifieds for the big social sites, portals and even Walmart.

Donato said he’s beta testing Oodle Pro with a real estate brokerage. It’s not merely a matter of coming up with the right price point. There’s some technology involved. If an agent in a brokerage doesn’t buy in, Oodle has to assign “unclaimed listings” in the brokerage’s feed to the brokerage. There can be no orphan listings.

Next, he’ll roll out Oodle Pro for car dealers. “Eventually we’re going to ask car dealers for their dealer ID and do deals where they can just identify themselves and we’ll automatically bring in their listings – and continue to bring in their listings in an ongoing basis,” he said.

The pricing model for dealers is likely to be different, Donato said, but he hasn’t worked through that because his team is still working through the different business aspects, as well as the technology. “On one end there’s Craigslist, on the other there’s Cars.com,” Donato said. “The question is, ‘How do we bridge the gap?’

“In employment and cars, every vertical has a slightly different spin to it,” he said. “I think for right now cars is a little bit lagging in terms of their appreciation of the value of social media. For Realtors it’s about their brand and it truly is about their identity.

“I think that the things we’re doing around enabling social discovery and reputation are important for car dealers. I think we just need to pull the pieces tighter together a bit.

“What you don’t see in this product – yet – is this notion of being able to review and recommend people, which is obviously an element of identity. As that stuff comes out, that’s a lot more important to car dealers.”

Oodle is also putting the finishing touches on making it possible to use Oodle Pro to upload to Craigslist. It won’t be automated – Craigslist would have none of that. But advertisers will be able to cut-and-paste HTML snippets into Craigslist’s ad composer, and that HTML can include links to advertisers’ Web sites and social profiles, as well as photos and rich media. Donato said that should launch by the year’s end.

“Normally this is a pretty old-school thing [to cut-and-paste HTML into Craigslist]. What we’re doing that is a little different is we’re enabling you to pull your social identities into Craigslist – not just to promote your listings but promote your identity and your brand.”

Sellers on Craigslist are otherwise anonymous. “Someone who’s looking at your listings can check out your Facebook profile or your Web site or Twitter profile – whatever profile you give us.”

Oodle Pro’s HTML pulls elements hosted elsewhere, not on Craigslist, so server load would not be an issue. Nevertheless, it’ll be interesting to see how Craigslist responds to a third-party tool that potentially makes it more useful. Management there has been resistant to change beyond its signature Web 0.5 look-and-feel.