Scion has just launched a casual video game on Facebook as a way to unveil a limited-edition car, the XB 6.0 on sale in December, Adrian Si, interactive marketing manager at Scion, told Online Media Daily. Only 2500 of this series will be sold and each will have its own unique designation.

Scheduled to be live on the Facebook page for the “Special Release Series” as of Dec. 2 (though AIM Group was unable to locate it) the game highlights performance features for the limited-edition car. 

The video game aims to augment a banner ad campaign that launched just recently and will run through March. Supported by Interpolls and designed by the agency Optimedia, the rich media ad units will run on AOL (i.e., AoL.), Autotrader.com, Cars.com, Edmunds, MSN, VERTual Media, IGN Entertainment, XLR8R, Jumpstart, KBB and HypeCircle. Si says a link in the ad units enables people to share the videos on their Facebook page.

The campaign, dubbed Manifesto, includes three expandable ads prompting consumers to chat with customer support specialists, find a dealer, or configure a car they might want to purchase. The ad units support images and videos for three vehicles, along with a connection to Facebook. The Facebook connection aims to engage people and get them talking about the cars, according to Si. Scion has seen click-through rates between 4 percent and 7 percent on some ads, a considerable improvement over the current banner ad standard of .2 percent.