71.8% of Respondents to Round2 Communication’s 2009 Media Survey of the West intend to increase their spending in digital media for the end of 2009 and into 2010.

The Q309 study included responses from 8500 senior advertising, marketing and media executives and leading corporation in the Western U.S. 

It comes as no surprise that only 14 percent expect to increase their spending in traditional media. What’s encouraging is that 97 percent of respondents understand the importance of advertising in a down economy, more than 44 percent are open to new advertising opportunities, and more than 60 percent expect the economy to turn around by the end of 2010.

Print advertising was the top marketing source in 2009, with 44.6 percent of respondents spending most of their money in print. E-mail marketing was next in line, with a 13.4 percent spend. Interactive advertising accounted for only 10.2 percent of their ad dollars for the year. Most of those responding to the survey were B2B marketers.

Here’s a PDF of the complete report.