PubMatic, a global ad revenue optimization company, just announced that TVGuide.com, has chosen PubMatic to manage multiple remnant networks across its site. PubMatic uses real-time technology to decide what ad network or ad exchange can best monetize every ad impression for the Web’s biggest publishers and then dynamically routes those impressions to the highest paying entity. 

Reaching 21 million unique users per month, TVGuide.com offers online video, news, community and TV listings in a single location. TVGuide.com’s Online Video Guide allows users to watch virtually any and every available full-length TV episode from all the major broadcast and cable television networks. 

 “As the economy rebounds, publishers are increasingly focused on premium sponsorship opportunities and looking for a trusted partner to manage their non-guaranteed inventory,” said Rajeev Goel, PubMatic co-Founder and CEO, in the announcement. “We built PubMatic to serve the needs of publishers, and as a result we’re increasing revenue for the world’s largest publishers including TVGuide.com, Huffington Post, EBay, and many more.”