NY Daily News funds, takes major stake in content aggregator
Content aggregator Loud3R, founded in 2008 by former Yahoo user experience director Lowell Goos, has just received “multi-millions” in funding from New York Daily News. Paid Content.org also reports that the Daily News is now a major Loud3R stakeholder as a result.
LOUD3R sites are created using an editor-selected list of Web sites and keywords. Combined with cutting edge technology, the best news stories, photos, videos and other content from hundreds of Web sites are delivered. The technology is smart and learns from user behavior, allowing the site to react to the community’s interests and preferences.
Loud3R partners include Arcade.com, DRBaseball, Landscaping.com, MountainBiking.com, and WineNow.com. It also enables posts to Twitter, and registration through Facebook Connect. The lastest audience figure is 200,000 unique visitors.
While PaidContent wonders about Daily News now using content from its new subsidiary, the possiblity also exists for the newspaper to use sale of content as a new revenue source.
