These can’t be the most pleasant times at Canada’s Canwest Global Communications, given its uncertain ownership prospects. But that hasn’t stopped the digital division from moving ahead. This week, Canwest relaunched its automotive site, Driving.ca, with “enhanced vehicle comparison tools and more content, helpful microsites, and more reviews than ever before”. Video from Global TV’s Driving Television and content from the newspapers are integrated into the new site, which will be promoted in a new ad campaign, tagged “smarter buyer, better car”. The functionality is chasing last year’s relaunch of Torstar’s Wheels.ca, Ebay’s Kijiji.ca, Sun Media’s Canoe Autos, plus MSN & Yahoo — and the market leader, Trader.ca — though a press release claims Driving.ca is “preferred” over any of its competitors. (Although Kijiji and Trader have far more used vehicles online than does Driving.) Meanwhile, Canwest’s recruitment vertical, Working.com, this month quietly added search functionality that aggregates listings from competitors, including Workopolis and Monster.

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