Match.com, an operating business of IAC, just announced an agreement to acquire Singlesnet, a popular U.S.-based online dating site.

“Singlesnet has built a heavily trafficked site with an active and dedicated community of users,” said Greg Blatt, CEO of Match.com, in the announcement. “While Singlesnet’s traffic is currently in decline, we believe that by applying our category expertise we can reverse that trend, increase the site’s profitability and improve the overall user experience. This is more of a value acquisition than a strategic one, and Singlesnet will predominantly be run as a standalone business. Nonetheless, the addition of the site’s considerable traffic to our existing aggregation of traffic in this single category should open new monetization opportunities for Match.com’s collective portfolio of domestic online dating brands.” 

Adrian Ong, who joined Match.com from Soulmates Technology when Match.com acquired it in 2002, will oversee Singlesnet.

IAC operates more than 50 Internet businesses across 30 countries, including Ask.com, CitySearch, Evite, ServiceMagic and The Daily Beast. Match.com launched its online personals in 1995 and now operates in 25 countries in eight languages.