MySpace focusing heavily on social games
MySpace is seriously expanding its attention to social games, with Games replacing Apps as a tab in its main navigation bar. On her or his home page a user will now have a “Featured Games” window, where MySpace staff make game recommendations based on the interests of the user and his or her friends. Users will also have easy access to game updates, and will know when their friends score an app of up to five stars.
According to Inside Facebook (yes, Facebook covered this MySpace game upgrade quite fairly and thoroughly), 28 percent of MySpace’s 100 million monthly visitors use apps, and half of them play games. MySpace also recently announced Neon, its new IPhone app for games.
There’s much more about what MySpace is developing, including a screen shot of the new Games & Apps page, in this Inside Facebook post. Media groups should take note of the importance of games, and the huge audience they bring.
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