SuperMedia just announced the launch of a new SuperPages initiatives via Twitter. At no cost to the business owner, Superpages.com is distributing thousands of coupons it houses from its local business listings to 72 city-specific accounts on Twitter. This is the third of recent SuperMedia / SuperPages innovations.

“A coupon or discount has always been a super way to drive more consumers to your business and increase customer loyalty,” said Scott W. Klein, CEO of SuperMedia Inc, in the announcement. “We are now taking the distribution of coupons on our site to the next level. By leveraging the social media space on Twitter, we bring more leads to our clients and businesses listed on Superpages.com.”

SuperPages business advertisers log into their account, upload coupons to their business profile page and the coupons are tweeted.  They can create up to three coupons with start and expiration date, disclaimer, promotion code for tracking, and say to which store locations the coupons apply. They can update the coupons as they wish.

So far, 72 U.S. cities are available. The complete list is in the announcement. SuperPages is on Twitter at www.twitter.com/superpages.