A & N Media trades death announcements business for share in iAnnounce
DMGT’s A & N Media has announced that it is ceding LastingTribute.co.uk deaths notice s site to iAnnounce in return for a minority stake in the company.
iAnnounce acquires the Lasting Tribute site and with it access to DMGT’s ThisIs regional network of sites which creates a single market of 3 million local occasions notices to be provided by iAnnounce. iAnnounce already works with other major U.K. publishers such as Archant, Johnston Press,Newsquest, and Trinity Mirror.
According to iAnnounce founder Alex Stitt the deal creates the largest online family notice business in Europe. Already active in Ireland, Poland, Hungary, Denmark, and Russia iAnnounce now has plans to expand to Germany, Italy, and the US over the next few months.
Mike Rowley, Northcliffe Media managing director, said: “Northcliffe Media is looking forward to working with iAnnounce to continue to offer a credible and user-friendly platform for all its announcements, which continues to be an important reader service in the newspapers and on our websites.”
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