Irish online ad market close to €100m
The latest PriceWaterhouseCoopers/IAB Ireland report into the state of the online advertising market shows that with a total spend of €97.2 million last year online now amounts to over ten percent of the country’s total advertising spend.
While the first half of 2009 was proved a tough time, the industry saw a rise in spending of €1.2 million to €49.2 million between July and December.
Bartley O’Connor, Associate Director at PriceWaterhouseCoopers commented that, “Online in Ireland has overtaken outdoor, magazine and cinema advertising, reflecting its move to centre stage. As it continues to grow and develop as a platform for entertainment, information and communication for Irish users, so too will the advertising revenues it will attract.”
Of that online budget search advertising accounts for 46 percent of the spend with recruitment and property combined accounting for 25 percent and car ads totalling 20 percent.
- SuperMedia and Dex One Enter Cross-Distribution Agreement
- Polaris Project: Craigslist Must Now Close Adult Services Outside the U.S.
- Tribune’s Blue Lynx Media LLC Opens Shared Service Center in Texas
- Mobile Marketing Association Announces Repositioning
- AutoNation Announces August 2010 Retail New Vehicle Unit Sales
- Couples Race to Atlanta Open Houses to Win Hidden $20,000 Down Payment Prize
- CarLocate.com Launches Mobile Version of its Nationwide New and Used Car Search Website
- GettingHired.com bolsers services to employers
- WebVisible Launches 2nd Episode of ‘Great Divide’ Documentary Video Series; Expands Nationwide ‘Watch & Win’ Contest
- J.D. Power and Associates: Incentives, Economy Hamper August Vehicle Sales
Craigslist 2010
Craigslist will generate an estimated $122 million in revenue and profits of $88 million to $99 million in 2010, according to our newest report.
The 47-page report is a prescription for successfully competing with Craigslist and other classified publishers. Only $395.
Click for more info or to purchase.
Automotive 2010
Top execs at automotive advertising portals around the world expect revenue gains in 2010 as car-makers and dealers search for the best media for their messages.
Our 62-page Automotive Advertising 2010 report, Revving up: Online auto ads rebounding globally, is a must-read road map for anybody who helps the auto industry sell more cars.
The report also features a sneak peek at a new product that can help compare your automotive advertising to your competition.
Only $495.