Yahoo's Hilary Schneider 'doubles-down' on sales role

Yahoo EVP Hilary Schneider has dropped the search for a new head of sales — and the adjective “interim” from her own title. She’ll handle the role herself, AdAge reported.

Schneider assumed the role in March after Joanne Bradford left Yahoo for Demand Media. After searching for months for a replacement, Schneider decided that no single candidate was better than the team she already had in place: “After spending time working internally with the team that we had and talking to a lot of talent on the outside of the organization, I’ve made the decision not to replace the head of sales position but to double down on the talent within the organization,” she was quoted.

She added that she thought the team approach was best for Yahoo’s complex sales operations.

She added she would be leaning on four VPs: Mitch Spolan, who’ll become head of field sales and agencies; Seth Dallaire, who ill be responsible for mid-market and audience-channel sales; Frank Weishaupt, head of sales development, operations and marketplaces, and Jim Stothard, head of account management. Stothard, Schneider said, will be leaving Yahoo soon and she plans to search for his replacement.

More on AdAge.

Schneider has rocketed through Yahoo’s executive organization since joining in 2006 to consolidate all of Yahoo’s classified products.  Prior, she was SVP at Knight Ridder, and head of Knight Ridder Digital, before the company sold to McClatchy.
Previously, Schneider was president and CEO of Red Herring Communications, and held a similar post at Times Mirror Interactive.
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