If you’re using the TownNews.com Blox CMS and Ad Manager platform for your site’s news and advertising content, later this week you’ll be able to exclusively study the traffic your mobile platform and apps are bringing in. For those who want to enable mobile advertising, this could be quite handy.   Mobile traffic reports, via the just-announced upgrade, can be delivered separately.

If you’d like to hear more about these changes, here’s the official announcement.