Journal Register rolls out Matchbin

Daily Deals and a robust online  business directory are the combo or a la carte products that Journal Register Company is now selling by way of Matchbin. A long-time traditional media collaborator, Matchbin has recently introduced several new options for newspapers and broadcasters who want to evolve to digital.

The Matchbin ServiceFront online business directory has just added a new top level of product to lure media house advertisers. This seven-page ePlatinum directory site is e-commerce enabled through Google Checkout.  Matchbin also offers its new HotDeals platform for Daily Deals. Very soon these products will be viewable on IPad.

For more on how traditional media publishers such as the Durham NC Herald Sun and the Anniston (AL) Star are making money and growing traffic with these Matchbin products see an upcoming CIR. FYIMidHudson.com, shown here, is the Kingston (NY) Daily Freeman, a Journal Register property.

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