Lydia Goldberg, previously digital development director at newspaper publisher Trinity Mirror has been hired by U.K. property portal Zoopla to be Product Director.  As such her job includes product definition, development and delivery which puts her squarely in the front line of the ongoing struggle for dominance between the Zoopla and The Digital Property Group.

Goldberg reports directly to founder Alex Chesterman who says of the appointment;“We are delighted to welcome Lydia to the senior team at Zoopla. Her experience and background will ensure that we continue to lead the market in terms of product innovation and continue to be the most useful online property resource for UK consumers and agents.”