By Christo Volschenk
Another South African classifieds platform owner is looking north for growth. The African technology news site Techloy reported (here) that South African real estate platform PrivatepropertySA bought a stake in Nigerian real estate platform Propertiesng.com for an unconfirmed amount and changed the domain to Privateproperty.com.ng.

The deal was finalized already in October last year. Apparently PrivatepropertySA paid somewhere between $NGN200,000 and $NGN500,000 ($1,266 and $3,165 U.S.) for its stake, but this hasn’t been confirmed. The co-founders of Propertiesng.com are now shareholders in the new business. The size of Privateproperty’s stake is unknown.

Based in Yaba, Lagos, Privateproperty.com.ng enables estate agents to list properties for sale and rent. The site claims to have had 30,000 unique visitors and about 150,000 unique page views per month three months after its launch. The company currently has 16 staff and revenues are growing, reports Techloy.

Here Techloy gives an interesting peek inside the Yaba office.

PrivatepropertySA was co-founded in 1998 by Justin Clarke, who is still chairman. The independent company claims to operate South Africa’s busiest and biggest property website. It also operates Privateproperty.co.na in Namibia. Furthermore it has concluded partnerships with the Swiss real estate platform ImmoScout24.ch and Indian real estate portal Commonfloor.com. Immoscout24.ch is related to Deutsche Telekom’s Scout24 Group in Germany and Ringier in Switzerland.

Propertiesng.com was founded in August 2009 by Oluwafemi Taiwo and Oluwafemi Badmus, and previously operated by PNG Interactive solutions, a real estate media and advertising firm in Nigeria.

Taiwo is the managing director and Badmus operations director of the new platform Privateproperty.com.ng.