Canadian MLS changes, but ‘no difference’ (updated)
Update March 26: CREA tells the competition bureau “we’ll see you in court, then.” (Original post follows) Canada’s real estate agents voted March 22 to make changes to their Multiple Listing Service cartel — but the country’s competition commissioner wasn’t impressed. As the Globe and Mail reports, the Canadian Real Estate Association voted to allow home-sellers to post listings onto MLS for a flat fee, and to make their address and phone number available to searchers using Realtor.ca — but in both cases, only through a member realtor. The competition bureau said the changes were a “step in the wrong direction. The Globe quotes the CREA president as saying the new rules were “too complicated for anyone but a real estate agent to understand” and that “…in actual fact they make no difference in the way realtors operate their business and no difference to consumers”. Well then, hard to see the competition bureau’s concern, eh?
Kijiji Canada charging ahead, Wheels uses print advantage
The competitive balance in Canada’s online auto vertical continues to shift. Kijiji Autos — which has by far the most private-party listings but is far behind AutoTrader.ca in dealer inventory — has begun charging dealers for listings. Rates per vehicle for a 31-day listing range from C$9.99 in Quebec & B.C. (where Trader’s LesPAC and BuySell are dominant) to $11.99 across the country and $14.99 in the Greater Toronto Area. (“Dealers” are defined as anyone with more than two vehicles for sale.) Kijiji Canada has been offering dealer packages since late 2009, working with inventory partners Strathcom, Boost Motors, Evolio and EDealer, but apparently now will block any attempts at “free” commercial postings. An impressive ComScore chart shows Kijiji’s market-leading traffic; the challenge is convincing dealers that its traffic turns into meaningful leads. Meanwhile, the Metroland / Torstar-owned Wheels.ca is flooding its Ontario markets with four-page, full-color print editions displaying inventory from each local market. Nearly 2 million copies are delivered, either with the local newspaper or by alternative methods where no Metroland paper is published. The combination of online and mass-delivered print is, while an expensive investment, a weapon that’s virtually impossible for competitors to match.
Torstar, Aspers part of Canwest auction, says G&M (updated)
Update March 13: The Globe and Mail reports that Torstar Corporation, publisher of Canada’s largest newspaper The Toronto Star, is one of the bidders for Canwest newspapers. (Torstar owns 20 percent of Black Press, previously identified as a potential buyer.) Also named in the story as backers of various bids are Fairfax Financial Holdings (the Toronto company, not the Australian one), Onex Corp., Alberta Investment Management Corp. and Australia’s Macquarie Group. And Dennis Skulsky, head of the Canwest newspaper group, has resigned.
(Original item follows.) The Asper family is involved in one of “about” six bids to acquire Canada’s largest newspaper group, Canwest LP, according to the Globe and Mail. The newspaper goes on to list the usual suspects — David Black of Black Press, Glacier Media Inc. and an executive buyout led by National Post president Paul Godfrey — and speculates that the others are “private-equity investors.”
The print portion of Canwest Global Communications Corp. was put up for sale by its creditors, Canada’s largest banks, earlier this year, and bidding closed March 5. Many others expressed interest in parts of the newspaper chain, but the banks want to unload all 11 dailies and 35 community papers for a minimum C$950 million.
The Globe article doesn’t say who’s bankrolling the Aspers in the newspaper auction, but Leonard Asper resigned last month from the company his father created, and then joined Goldman Sachs in its efforts to block Shaw Communications’ purchase of the bankruptcy-protected broadcast and cable side of Canwest Global.
YPG goes shopping, ramps up search
A busy week for Canada’s Yellow Pages Group: It announced Monday the acquisition of two dot-com companies. Clear Sky Media Inc. runs the high-profile RedFlagDeals.com, a “provider of online promotions and shopping tools for Canadians, with an estimated 2.2 million unique visitors per month,” as well as PriceCanada.com. YPG also picked up the 411.ca brand and “an ownership interest” in 411 Local Search Corp., to eliminate confusion with YPG’s dominant Canada411.ca online directory. Terms of the purchases were not released. And last Thursday, YPG announced its new suite of search engine services for small businesses, including a pretty cool video. Like all directory companies, YPG no doubt hears Google’s winged chariot hurrying near, as in this New York Times piece on $25-a-month SMB “enhanced listings”.
Sullivan out as CEO of AutoHound
After only three months in the job, Patrick Sullivan has resigned as CEO of Canada’s AutoHound, the web site owned by CTVGlobemedia, Boost Motor Group and a few auto dealers. Sullivan, the former president of ‘Canada’s biggest job site’ Workopolis, has no immediate plans. Evidently he and the AutoHound owners weren’t on the same page regarding future strategy to compete with AutoTrader.ca, Kijiji, Wheels.ca and Canada’s many other auto sites. UPDATE: The Autohound used-car search is no longer to be found on (former?) owner Globe & Mail’s GlobeDrive web site.
New startup, nifty contest launch at Toronto Auto Show
Canada’s already crowded online automotive marketplace gained a new entry this week, with the launch of VehicleGateway.com. Announced at the Toronto Auto Show, it’s a privately-funded seven-person startup that says it is “dedicated exclusively to providing in-depth information on past histories and current conditions of pre-owned vehicles.” Free to private-party posters — and for the first two months to dealers — Vehicle Gateway aims to deliver “the full disclosure of pertinent information.” Eighteen months in the making, its current inventory is supplied via Boost Motor Group. Among the content offerings are a “Don’t Buy a Lemon” blog, a free PDF buyer’s guide and a Certified Pre-Owned section. Also introduced with a major display at the auto show was Auto Trader.ca’s nifty new contest, “Cliff Your Ride“. Vehicle Gateway (with only 4500 autos at launch vs. Trader’s and Kijiji’s 100,000+) hopes not to be heading for a cliff itself.
