Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium’s first downturn since 2002 when the Web was still recovering from the dot-com bust. Here’s the AP’s story.

The New Haven Advocate and its sister alternative news weeklies outsourced this week’s content to India — just to see what happened. The results are on the news stands and online.

Take a gander at The State of the News Media 2009, the sixth edition of an annual report on the health and status of American journalism from the Pew Research Center’s Project for Excellence in Journalism. It’s chock-full-o facts, figures and insightful analysis.

A new Advertising Age survey shows that magazines are struggling to draw revenue online, as print revenue dives. A publisher-by-publisher summary is here.

Here are the highlights, arranged by the name of the magazine and followed by the percent of total revenue that digital represents and the amounts:

Martha Stewart – 12 percent ($14 million)

Time – 10 percent ($245 million)

Hachette – less than 10 percent ($118 million)

Rodale – 9 percent ($39 million)

Meredith – 7 percent ($90 million)

Hearst Magazines – 6.5 percent ($124 million)

Bonnier – 5 percent ($27 million)

Wenner – 5 percent ($22 million)

American Express – 4 percent ($11 million)

Conde Naste – 3 percent ($104 million)