Linda Karlsson

Schibsted Q1 results – classifieds grow 19 percent

By Linda Karlsson
Today Schibsted ASA released its Q1 2012 results, which shows operating revenue grew 5 percent to NOK 3.6 billion ($0.6 billion U.S.) compared to the same period in 2011. The classifieds division increased its revenue by 19 percent, Schibsted said. Continue reading

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EBay’s BilBasen intensifies user focus

By Linda Karlsson
Today, EBay relaunched the Danish No. 1 auto classified site BilBasen with a new design. This step is part of the site’s effort to get more user-friendly. According to EBay, the focus on cars is now clearer. The pictures of the cars are bigger and all possible distracting features on the site, such as banner ads, have been removed. (See screenshot of new site below.)

“Users can focus on the cars. I think we are sending a strong signal to users and customers with this new strategy,” says BilBasen manager Anders. A. Andersson in a statement.

The new mobile search platform is also part of this strategy. It was downloaded more than 50,000 times last month.

“We don’t aim to have as many page views as possible anymore, but the opposite,” added Anders A. Andersson. “Instead, we want the users to find what they are looking for as quickly as possible.”

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Alma Media Q1 2012 results: Revenue grew thanks to acquisitions

By Linda Karlsson
Today, Alma Media presented its interim report for Q1 2012. Profit for the period was down 60.6 percent and earnings per share decreased from 9c to 3c (measured against 2011), but the company is eager to change this. Acquisitions and restructuring are currently the big buzz words. CFO Tuomas Itkonene announced that revenues were up 5.2 percent to €81 million ($105 million U.S.) thanks to the following acquisitions made in the first quarter of the year: Continue reading

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Stepstone grows, and tops new SEO ranking

By Linda Karlsson
Stepstone wants to catch the big fish: Last week, the Axel Springer-owned job site announced a new key account team dedicated to Germany’s DAX 30 companies. The new sales force will be led by Tobias Welzel, who was Stepstone’s head of partner sales between 2007 and 2010, and now returns to the company as head of business development. Today Stepstone’s portfolio consists of 12,000 companies around the world. Continue reading

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Blocket: “Everything for sale”

By Linda Karlsson
In Sweden, Schibsted-owned Blocket.se is getting attention for a quite unusual and huge marketing investment. The site finances the new docu-soap “Everything for sale” that will be aired in 24 episodes starting this March. The purpose of the show is to present the people behind Sweden’s largest buy & sell site. Viewers meet odd collectors of smurfs, cars, soaps and much more who all use Blocket on a daily basis to buy and sell their items.

We’ll see how this boosts Blocket’s sales. The year 2011 was a record year for the site: The Swedes used the site to sell  stuff worth SEK 254 billion ($37.7 billion U.S.), an amount that equals 7.3 percent of the country’s gross national product (GNP).

See clips from the show here.

 

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Danish real estate industry rejects Competition Council ruling

By Linda Karlsson
Danish real estate brokers don’t want to accept the ruling of the Danish Competition Council in the boycott case of property search engine site Boliga.dk. In January the Danish Competition Council decided 65 percent of the Danish real estate business, including the trade association and the six largest cooperative chains of independent estate agents, had been involved in anti-competitive boycott agreements against Boliga.dk. Continue reading

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Latin America report …

Digital classifieds are growing in Latin America -- a mixed landscape of traditional media companies and intercontinental giants that are finding new opportunities.

The 64-page report, for sale here, is a compilation of analyses our clients have already received as recipients of Classified Intelligence Report.

(Clients can receive a copy for free -- just drop us a line.)

Gentle reminder…

Clients' passwords change with every PDF issue of Classified Intelligence Report -- basically, once every other Thursday. Look in your latest edition for the newest password.

Not a client yet? Drop us a line about becoming one.

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