Mark Whittaker
Prostitution ads: Record visits, $3.2 million sold
Traffic to U.S. websites that publish escort and body-rub ads hit a record in March, while five of those sites sold at least $3.2 million in online prostitution ads during the month.
March revenue from online prostitution ads increased 2 percent from the previous month and 8.6 percent from March 2011, according to estimates by the AIM Group, and it was just $60,000 short of the record set in January.
There were 6.1 million unique visits to 22 tracked sites, according to Compete.com. That’s a 6.3 percent increase compared to February and a 23.1 percent increase from March 2011. That’s the highest total since AIM Group began tracking prostitution-advertising statistics in August 2010. For comparison, Craigslist, the world’s largest classified advertising site, had 62 million unique visits in March. Continue reading
Prostitution-ad revenue up 9.8 percent from year ago
Online prostitution advertising generated at least $3.1 million in revenue in February on five U.S. websites, an increase of 9.8 percent compared with the same month last year, but a drop of 3.8 percent from a record high in January.
Nearly 80 percent of the revenue was attributed to Backpage.com, which generated at least $2.5 million from the sale of online ads for escorts and body rubs in 23 U.S. cities. February prostitution-ad revenue at Backpage.com increased 36.5 percent compared with February 2011, but was 3.8 percent lower than in January, according to estimates by the AIM Group.
During the last 12 months, prostitution advertising in 23 U.S. cities generated at least $36.6 million, the AIM Group estimates. More than two-thirds of that amount — $26 million — was generated by Backpage.com, a general classifieds site owned by Village Voice Media. Continue reading
Sites set combined record for online prostitution-ad revenue
Five websites that carry prostitution advertisements in the United States set a record with combined revenue of nearly $3.3 million during January. The total was up 1.4 percent from December and 3.3 percent from January 2011.
It’s the highest combined revenue total since Craigslist stopped selling advertising for escorts and other adult services in September 2010.
About 70 percent of the revenue was attributed to Backpage.com, which generated at least $2.6 million from the sale of online ads for prostitution and body rubs in 23 U.S. cities. January’s revenue at Backpage dropped 1.9 percent compared to the previous month, according to estimates by the AIM Group.
However, Backpage’s January revenue was 23.5 percent higher than the $2.1 million estimated in the same month last year. Part of the increase can be attributed to rate increases that took effect near the end of 2011. Continue reading
Price increases lead to escort-ad revenue gains
Thanks to price hikes, Backpage.com increased its prostitution advertising revenue by 25.6 percent in December to $2.6 million, up from $2.1 million in November, and set a monthly revenue record.
November prostitution-ad revenue higher than year ago
November revenue from prostitution advertising in 23 U.S. cities increased 18.7 percent to $3 million compared with the same month in 2010, but the total was down 3.1 percent compared with the previous month.
Even Backpage.com, owned by Village Voice Media, saw a dip in escort and body-rub advertising in November to $2.1 million, down 1.6 percent from a record high $2.14 million in October, according to estimates by the AIM Group. The revenue in November was still 16.7 percent more than what Backpage generated in November 2010.
In the last 12 months, five sites tracked by the AIM Group have sold an estimated $36.1 million in ads for escorts and body-rubs, euphemisms for prostitution. Backpage, the leading U.S. site for prostitution advertising, accounted for about two-thirds of that total, $24.3 million. Continue reading
Backpage.com prostitution-ad revenue hits monthly high
Backpage.com, the classified advertising site owned by Village Voice Media, set new records in October for revenue from online prostitution advertising and for the number of prostitution ads on its site.
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