Mark Whittaker
Price increases lead to escort-ad revenue gains
Thanks to price hikes, Backpage.com increased its prostitution advertising revenue by 25.6 percent in December to $2.6 million, up from $2.1 million in November, and set a monthly revenue record.
November prostitution-ad revenue higher than year ago
November revenue from prostitution advertising in 23 U.S. cities increased 18.7 percent to $3 million compared with the same month in 2010, but the total was down 3.1 percent compared with the previous month.
Even Backpage.com, owned by Village Voice Media, saw a dip in escort and body-rub advertising in November to $2.1 million, down 1.6 percent from a record high $2.14 million in October, according to estimates by the AIM Group. The revenue in November was still 16.7 percent more than what Backpage generated in November 2010.
In the last 12 months, five sites tracked by the AIM Group have sold an estimated $36.1 million in ads for escorts and body-rubs, euphemisms for prostitution. Backpage, the leading U.S. site for prostitution advertising, accounted for about two-thirds of that total, $24.3 million. Continue reading
Backpage.com prostitution-ad revenue hits monthly high
Backpage.com, the classified advertising site owned by Village Voice Media, set new records in October for revenue from online prostitution advertising and for the number of prostitution ads on its site.
NY Times columnist: Escort advertising a free speech issue?
New York Times writer David Carr, who covers pop culture and writes the Media Equation column for The New York Times, presents a defense of Village Voice Media, which is under siege by attorneys general and clergy for the online publication of escort advertising on Backpage.com.
Carr’s column reminds readers that “a free press is not free,” and that free speech is sometimes unsavory. Continue reading
Prostitution-ad revenue down slightly in September
Monthly revenue from online prostitution advertising in the U.S. dipped 2.9 percent in September to $2.95 million compared to $3 million the previous month, based on analysis of five leading websites that publish sex-for-sale listings.
At the same time, the number of listings tracked on those sites plus two others was 224,000, roughly flat compared with August listings. The number of unique visitors to 23 websites that promote prostitution listings increased 1.9 percent to 5.4 million in September, according to Compete.com.
Backpage sees 50 percent annual gain in online escort-ad revenue
Backpage.com generated $2.1 million in revenue from online prostitution advertising in August, a 50 percent increase from the $1.4 million it generated in the same month in 2010, according to AIM Group estimates. Continue reading
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